Small Business Marketing, Customer Demand & Tough Economical Times

Our surrounding circumstances definitely affect our decisions and therefore our actions. Consumer buying habits are no exception.  With the economy going through some tough times, many people have transitioned from a mindset of spending freely on a whim to one of careful frugality. For the small business owner, this change in the consumer mindset has [...]

Customer Feedback: Using It To Grow Your Business

If a friend complained of a headache you might offer them an aspirin and if they complained about being hungry you might offer them food. Whatever the complaint in most instances when you offer relief for pain, people will take advantage of the offer. And the more effective the pain relief, the more praise and [...]