Anchor Text Makes Content Search Engine Friendly

Whether you are trying to optimize your page or create a backlink to your site, anchor text is essential for good SEO. In fact, keyword anchor text is one of the simplest SEO tools you can use. However, many people are unsure about using anchors, or they simply do not understand the benefit keyword anchor text can provide. Consider the following facts and reasons you should use anchor text in your next blog, webpage, or article.

Read more >>>

Why Build Business Websites With WordPress

Using WordPress to build business websites is probably one of the easiest and smartest things you can do. Not only is WordPress designed to help showcase your content, it is also set up in such a way to help with Search Engine Optimization so that pages of your site get indexed by the search engines. It is also simple to set up and configure to reflect you business’ unique personality.

Read more >>>

Creating Small Business Websites: 7 Reasons To Use WordPress

Small Business Websites are becoming a “must have” component to a successful small business internet marketing strategy.  As a small business just getting started, it may seem overwhelming to realize that there are many companies trying to get your hard earned dollars by offering “simple to set up” websites.  Sometimes their offers are tempting, until you realize that any changes you’d like to make or features you’d like to add are always an extra fee.

WordPress to the rescue! WordPress is built on free software that lets you update content yourself, make changes with a few clicks and has a wide variety of professional designs and applications that you can add in a few minutes. While WordPress was originally designed for use as a blogging tool, it has morphed into an incredible Content Management System (CMS) that allows small business owners to create their own professional websites quickly without a lot of technical knowhow. Read more >>>

Social Media As A Platform For Customer Engagement

In my last social media tip, Plan Your Social Media Marketing, I mentioned the importance of formulating a social media marketing plan before jumping on the bandwagon and haphazardly joining every social media site on the internet.  To unleash your business growth potential, try making the most of customer engagement.

The best way to get social with your customers and prospective customers is to find out where they’re hanging out on the internet and then join the conversation. Small businesses, or any business for that matter, do not need to be everywhere, just on the key social media sites where there are questions and lively conversations happening in their particular field. Identify where your target audience is online and then give, give, and give even more.

Are they talking on Twitter, Facebook or LinkedIn? Or are they on other niche community sites? Read more >>>

Social Media Tip: Plan Your Social Media Marketing

The entire point of Social Media is to be social and get involved; to start or respond to a conversation on a particular topic.  With this aim in mind, it would be smart for more small businesses to take advantage of social media and plan out a social media marketing strategy in order to engage their customers and potential customers in a little dialog.

It appears that the main reasons small businesses may be reluctant to really dive in with a solid social media marketing plan has to do with time and know how.  Social media can be time consuming to maintain, especially as there are so many different social media sites and communities online.  It could feel like a never ending rollercoaster ride to try and keep up with all of the latest and greatest sites and applications. Read more >>>